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| Pretty in pink or just stereotyped? |
By Lisa Bradburn
It seems impossible to
get away from the fact that most girls love pink and boys blue, but has society
influenced them or is it innate? And as the director of a toy company, how do I
navigate these muddy waters?
There has been much research
into gender stereotyping in children. The media covers the topic frequently, taking the debate to the level of the national economy and campaigns such as Let Toys Be Toys
and Goldie Blox encourage girls to play with traditionally
boys toys and vice versa.