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| Photo by John Schnobrich on Unsplash |
Let’s start from the beginning. How
long has your website been around for? In this day and age, if it's over five years then you probably need to start thinking about a redesign. Or maybe you just had a
redesign, but your results are as good as you expected?
With technological diversity and
online trend patterns changing constantly, responsive web design is the key to open the door to your audience online and to encourage
and retain new visitors.
You may have heard Digital Marketing Agencies refer to Search Engine Optimization (SEO) before, but what is it all about? Well, SEO means editing your site with the objective of delivering a great user experience which equates to your website ranking high in the search results of Google. But the key question is, of course, how do you deliver that kind of experience?
Creating SEO Friendly Content
Nowadays, it is not just enough to take time writing great content, you also need to add in time to decide which words are the key to people finding your article in the future. Then do some keyword research and once you start writing you'll actually keep your article more on topic.
Keyword research entails taking one word and exploring how it is used online. You’ll want to pick a keyword that is relevant to the product or service you’re offering/ writing about and then ensure the main keyword along with some variations are mentioned throughout your written text.