Rampant commercialism or a great reminder of past times? #ChristmasIsForSharing

I watched the Sainsbury's Christmas advert for the first time today and I balled my eyes out. For me it is the best advert I have seen in a very long time, in fact it is one of the only Christmas adverts that I do not mind seeing this early into the festive season. Actually scrap that, the festive season hasn't even started yet, has it?

Over the last couple of weeks talk on Twitter, Facebook and blogs has all been 'ahh isn't Monty the Penguin cute? Haven't John Lewis done a great job again with their Christmas advert?' and yes it is nice, it's sweet, it's endearing and as a mother it makes you think about your own child and their relationship to their special toy and if you are a romantic sort like me it makes you smile seeing all those couples in love but it is just to sell products from John Lewis. And I like John Lewis, I really do, I'm a happy customer of theirs and I'll keep buying from them but my eyes are fully open, they just want to sell to me and to make maximum profit, OK they provide great service, I'll acknowledge that but still it is Christmas commercialism gone mad.