 |
| Image Credit: Pixabay |
{This is a collaborative post}
Influencer marketing is a very attractive career path, not least because it opens the door to several revenue streams. While you can generate money directly from content or by sales directly to your audience, brand partnerships are a vital feature.
Landing brand deals can provide a significant cash
injection, and potentially commissions, with recurring payments. So, it’ll
boost your earnings while also creating stability. The process of securing
those deals may feel daunting, but the four steps below will lead you to
success.
Produce Better Content
If you want to land brand partnerships, you must put yourself in the company’s shoes. They only want to be associated with reliable content creators and influencers. With this in mind, a focus on creating quality content should be the first item on your checklist.
Staying organised with a content calendar allows you to build a solid schedule. As well as posting more consistently, it’ll boost your storytelling over extended periods. You will also find that the added clarity can translate to increased motivation.
Consistent quality may encourage brands to approach you.
Even when it doesn’t, you’ll be able to approach them with greater confidence
and a proven track record.
Network
If you want to land brand deals, you need to gain visibility. As an influencer and digital creator, you already have opportunities to get noticed online. However, a willingness to go the extra mile and form positive relationships is what will stand you out from the crowd.
Attending networking events and trade shows that connect you to the types of brands you want to land is vital. As well as building a rapport, you can start to brainstorm some ideas. Use an online printer to create some marketing materials for yourself too. You’ll be far more memorable.
It is also possible to network with brands via an influencer
agency. Create a multi-faceted attack, and you should see positive outcomes.
Create A Niche
Brands are more than happy to work with micro influencers. Nevertheless, many companies like to work with influencers who have a defined audience. After all, this is a potential new customer base for the business, achieved simply through association with the creator.
Impressive numbers can make brands take note. In truth,
though, businesses want to know that the consumers are actually likely to make
a purchase. Carving out a niche for your blog or content is a very useful move. Not least when backed with data
analytics to highlight your place.
When you know who your audience is, finding the right brands
to promote is easy. Crucially, the companies themselves will need less
convincing.
Know Your Worth
Finally, when approaching brands for the first time, it is tempting to take every offer. Sadly, this can pose several issues. Brands feel that you cannot give them your full attention. Your personal brand messaging can become confused. And audiences become unresponsive.
It is better to work with a small number of brands. However, a limited volume of deals means that you must look to optimise each one. Calculating how much to charge as an influencer is vital. Of course, though, some partnerships may add value to your career in other ways.
Crucially, you must always research the brands you work with too. Associating with the wrong ones could severely harm your image and future earning potential.