Saturday 16 January 2016

Know your Worth Bloggers.... Pfft

Success on Blackboard from Shutterstock

'Know your worth bloggers' is a phrase I see or hear again and again. On Facebook, in blog posts or spoken about at conferences and let me say from the start I agree you are worth a lot.

But I do resent the blog police telling you what your worth is. Who's business is it if you decide to accept a sponsored post for a payment of £25 or a review for a 75p tin of beans?

When it comes to taking on work, you have to make the decisions, how much money will you accept? What is the lowest value product you will accept? Will you work for goodwill or an owed favour? Whatever you decide is OK, is just that - OK for you.

Personally I've now been blogging for eight years, I have a large readership and a good social media reach. I therefore make the decision that I do not undertake sponsored posts for less than £125 and it is extremely rare for me to review low-value products.

However spin the clock back to 2010 and I'd of happily reviewed some toddler snacks worth about a fiver and I know for sure that all the low value reviews I undertook gave me valuable experience of crafting a good review and developing a strong relationship with PR agencies and brands. Some of my fabulous early opportunities came about because I put in the hard work to nurture a relationship and to learn my trade.

As a new blogger in this completely saturated market, you cannot expect to arrive and be offered the chance to review a holiday and £200 vacuum without having put in some serious work to develop your blog and following first. So yes, please do know your worth but do not allow others to define it for you and make you feel bad.

If you are not being offered £100 for a sponsored post as you do not yet have the reach and domain authority to warrant that then agree a price that you feel is fair and you are happy with and don't listen to any other blogger who tells you that you are letting the side down and devaluing us all. It's just not true,

For years I've been offered £25 posts and been turning them down, there are always dozens of other bloggers willing to take them and that is OK. I've made the decision to say no and know that better opportunities will come up for me, My personal decision is that I'd rather do 2 posts at £150 a piece each month than 12 at £25 to make the same money. You decision might be totally different and I respect your choice to make that decision.

I'm a live and let live kind of woman and I think life would be a lot easier if more of us were but I'm always open to (polite) debate so do share your opinion if you think I'm talking nonsense.

Mich x
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