We have stayed at Butlins loads of times now but the last time we stayed in Deluxe accommodation was when my twins were 6 weeks old, they are now nearly 7. I can promise you quite a lot has changed in that time but not everything!
Deluxe is the highest (and most expensive) grade of accommodation at Butlins with the exception of the hotels at Bognor Regis and Blue Skies at Minehead.
For our holiday this time we were staying with a premium dining plan so as half-board guests you would normally just book a room (or rooms if there are many of you) but this means that if you want to relax and watch some TV in the evening you have to do it in your bedroom. This is where the Deluxe Suite is fantastic as it has a separate lounge.
I'll walk you through what you get for your money in a Deluxe suite -
These are situated in Atlantic Bay and this basically means they are on the side of the main entrance, sadly they are across the car park away from the rest of the resort. It is not far to walk but this of course does not provide for a good view to the front, which is a shame as you do get a private patio area and some chairs for sitting out.